In an era when destination marketing must juggle authenticity, sustainability and deep emotional connection, the latest iteration of Tourism New Zealand’s long-running “100% Pure New …
Imagine you’re a marketer sitting in Sherbrooke, Quebec. You look south toward New England and up toward the rest of the United States. You see …
In a digital landscape saturated with glossy travel ads showcasing sun-drenched beaches and bustling cityscapes, Visit Oslo’s latest campaign, “Is It Even a City?”, takes …
In today’s fast-paced world, finding moments of peace and quiet can feel like a luxury. British Airways, renowned for its premium travel experiences, has tapped …
Prepare to embark on a journey through the vibrant streets of Glasgow, where a dynamic and impactful advertising campaign has ignited the spirit of an …
Italy’s latest tourism marketing campaign, «Italia: Open to Meraviglia», featuring Botticelli’s Venus as a “virtual influencer,” has sparked controversy and raised concerns about the campaign’s superficiality and its portrayal of Italy. With a hefty budget of €9 million, the campaign has faced criticism for its mishmash of Ital-English tagline and its use of an AI-generated adaptation of Botticelli’s Venus.
Switzerland Tourism has launched a new global campaign to promote the «Grand Train Tour of Switzerland». The campaign features former tennis star Roger Federer and US comedian Trevor Noah in a humorous ad where they accidentally board the wrong train. The campaign was created by Wirz, the same agency responsible for the successful campaigns of the past two years.
