When a brand manages to weave authenticity, emotion and consistency into a story, the result is not just an advert but a cultural touchpoint. That’s …
When a brand decides to celebrate its heritage, it’s easy to land in the cliché zone: sepia tones, slow piano, dusty archive shots. But with …
The magnetic pull of collectibles remains a potent force in retail marketing, tapping into deep-seated psychological drivers to foster loyalty, excitement, and repeat purchases. In …
For a century, Migros has been a cornerstone of Swiss society, weaving itself into the fabric of everyday life. From its humble beginnings as a …
The holiday season is a time for heartwarming stories, festive cheer, and, of course, compelling advertising. Brands across the globe pull out all the stops …
In the competitive world of retail, price and quality are key factors that influence consumer decisions. Migros, one of Switzerland’s largest retail companies, has ingeniously …
As the festive season fades away, leaving behind the remnants of celebration and joy, a familiar shadow looms over many individuals—the January slump. It’s that …
The holiday season is upon us, and Migros, in collaboration with the creative minds at the Wirz agency, is set to enchant audiences once again …
Misenso, a start-up by Migros, has launched a new advertising campaign for its optical and hearing aid store. Misenso aims to disrupt the optical and hearing aid market by offering affordable designer eyewear, high-quality hearing aids, and exceptional customer service directly in Migros stores throughout Switzerland.
