The Walk-in Fridge: How Heineken Turned a Party Trick into a Brand Statement
There is a moment early in Heineken’s 2009 “Walk-in Fridge” commercial when everything pivots on a single sound. A group of women at a housewarming …
Alcohol
The Best-Kept Secret in Advertising: How KLM and Heineken Turned King’s Day Into a Global Campaign
Nobody outside the Netherlands knew what King’s Day was. That was the insight — and the opportunity. In 2014, KLM Royal Dutch Airlines and Heineken …
How Sam Adams’ Chris Briney Campaign Redefines Beer Ads for a New Audience
Beer advertising has often been steeped in long-standing tropes: rugged masculinity, sports scenes, or humor targeting male consumers. But the recent Sam Adams campaign with …
Corona’s Sunset Broadcast: How Real-Time DOOH & Experiential Calm Conquered Lima’s Chaos
Cutting Through the Urban Noise The daily commute. For millions, it’s a ritual marked by stress, gridlock, and a relentless barrage of advertising vying for …
A Sip of Adventure: How Dos Equis Brewed a Decade-Long Success Story with the “Most Interesting Man in the World”
In the ever-churning world of advertising, campaigns often flicker brightly before fading into obscurity. But a rare few manage to transcend the fleeting nature of …