How “Come Hug It Out” Shows the Power of Emotional Honesty in Tourism Advertising
Imagine you’re a marketer sitting in Sherbrooke, Quebec. You look south toward New England and up toward the rest of the United States. You see …
How Cailler “Unwrapped a Smile”—Reviving Tradition with a Fresh Twist
This autumn (2025), Cailler—the heart and soul of Swiss chocolate—embarked on a bold, joy-infused relaunch that’s equal parts nostalgia and innovation. Nestlé Switzerland leveraged the …
From Grocery Vans to Silver Screens: Migros Honors Its Founders in a Stunning 90-Second Film
When a brand decides to celebrate its heritage, it’s easy to land in the cliché zone: sepia tones, slow piano, dusty archive shots. But with …
When Wordplay Goes Wrong: How American Eagle’s “Great Jeans” Campaign Sparked a Viral Controversy
Advertising—like life—is a high‑wire act. Tread carefully, and your brand shines; wander a sentence too far, and suddenly you’re cancel‑culture‘s favorite punching bag. That’s exactly …
When Rock Legends and Shock Marketing Collide: The Liquid Death Ozzy DNA Story
Liquid Death’s Ozzy Osbourne DNA stunt took shock marketing to wild and hilarious new extremes in 2025 by selling a limited run of iced tea …
Astronomer Shoots for the Stars with Gwyneth Paltrow and a Perfect Pop-Culture Hijack
A viral moment so astronomically clever, it deserves its own constellation: Astronomer turned an online frenzy into a masterclass in real-time marketing, roping in none …
Migros Playmobil Mania: Deconstructing a Swiss Retail Collectible Success
The magnetic pull of collectibles remains a potent force in retail marketing, tapping into deep-seated psychological drivers to foster loyalty, excitement, and repeat purchases. In …
From Swipes to Stadiums: Tinder’s Winning Play in Love and Football
Tinder, the world’s most downloaded dating app, has long occupied a space where tech meets romance. But its latest European brand campaign manages to do …
Albert Heijn’s “Lekker Weekend” Campaign: A Masterclass in Modern Advertising
Albert Heijn, a Dutch supermarket giant, has consistently demonstrated its prowess in crafting impactful and memorable advertising campaigns. Their recent “Lekker Weekend” summer campaign stands …
SWISS Scores with a Heartfelt Tribute to Women’s Football and Swiss Hospitality
This summer, Switzerland isn’t just hosting the UEFA Women’s EURO, Swiss International Air Lines (SWISS) is delivering a campaign that’s as refreshing as a cool …