Switzerland Tourism has launched a new global campaign to promote the «Grand Train Tour of Switzerland». The campaign features former tennis star Roger Federer and US comedian Trevor Noah in a humorous ad where they accidentally board the wrong train. The campaign was created by Wirz, the same agency responsible for the successful campaigns of the past two years.
Misenso, a start-up by Migros, has launched a new advertising campaign for its optical and hearing aid store. Misenso aims to disrupt the optical and hearing aid market by offering affordable designer eyewear, high-quality hearing aids, and exceptional customer service directly in Migros stores throughout Switzerland.
The «Think different» campaign was a game-changer for Apple. Created in 1997 by the Los Angeles office of advertising agency TBWA\Chiat\Day, the campaign celebrated creativity, innovation, and individuality. It helped rebrand the company and change its destiny, and it’s still remembered by Apple fans today.
The biggest night of advertising is upon us: Super Bowl 2023. The kickoff between the Kansas City Chiefs and the Philadelphia Eagles marks the start of this year’s Super Bowl and will take place on Sunday, February 12th in the State Farm Stadium, Glendale, Arizona.
In 1996, PepsiCo launched a scheme in which customers could save Pepsi labels and redeem them against Pepsi-branded merchandise. The accompanying commercial “joked” that anyone …
Notion, a collaborative workspace platform, recently won at The Drum Awards for Out of Home 2022 in the International Global Campaign category for its first …
The Christmas advertising season has begun in Switzerland! The start of the holiday season is evident by the early release of Christmas commercials by businesses. Here …
The fashion and lifestyle company HUGO BOSS carries the globally renowned fashion brands BOSS and HUGO. The BOSS logo, unchanged since the 1970s, had a …
Here is a summary of the 2022 Christmas advertising & branding campaigns: The holiday season has arrived as businesses debut their Christmas advertisements sooner than …
The Roger Federer and Robert De Niro movie “No Drama,” produced for Switzerland Tourism, was viewed all over the world. It presently ranks in the …
