Severing Expectations: Apple TV+’s Grand Central Marketing Masterstroke for “Severance”
Imagine the hurried pace of commuters in New York City’s iconic Grand Central Terminal, a place where the rhythm of daily life plays out in …
Entertainment
TikTok’s “Sparks Good” Campaign: A Strategic Move Amidst Uncertainty and Opportunity for Advertisers
The digital advertising landscape is constantly evolving, with new platforms emerging and existing ones adapting to changing user behavior and regulatory scrutiny. One platform that …
McDonald’s Spain Brings Friends Fans a Nostalgic Treat for the 30th Anniversary: The Adult Happy Meal
Nostalgia sells—and McDonald’s Spain knows it well. In celebration of the 30th anniversary of Friends, McDonald’s has tapped into one of the most beloved TV …
Apple’s Crushing Ad: A Case Study in How Not to Advertise Creativity
In the world of advertising, there are few things more important than getting people talking. But sometimes, getting people talking can backfire in a spectacular way. That’s exactly what …
Nationale Postcode Loterij’s Postcode Miljonairs Lottery Show: A Case Study in Engaging and Excitement-Filled Advertising
In the world of advertising, captivating your audience is key. When it comes to engaging and excitement-filled campaigns, Nationale Postcode Loterij in the Netherlands has …
Lupin ‘Steals’ Luxury Brands for Netflix Marketing Campaign
Netflix, renowned for its knack for creating buzz-worthy marketing campaigns, has once again proven its creative genius with ‘Lupin.’ For those unacquainted with this French …
McDonald’s Epic ‘As Featured In’ Campaign: A Nod to Iconic Pop Culture Moments
McDonald’s, the fast-food giant renowned for its innovative marketing campaigns, has unveiled its latest endeavor, the ‘As Featured In’ campaign. Covering over 100 markets, this …
The Barbie Film: A Marketing Masterpiece and the Rise of Brand-Based Movies
The highly anticipated Barbie film, directed by Greta Gerwig, has taken the world by storm even before its release. With a trailer that promises to …
The Success of Apple’s iPod Advertising Campaign
When Apple released the iPod in 2001, it revolutionized the way people listened to music on the go. But what really made the device stand out was the advertising campaign that followed. The «Silhouette» ad campaign became an instant cultural phenomenon.
Netflix’s Advertising Campaign for Georgina Rodríguez’s Reality Show: Second Season Premieres with Creative Advertisements and Social Media Contest
Netflix released the second season of Georgina Rodríguez’s reality show this spring, and the marketing machinery is already in motion. The platform has enlisted David Madrid as its creative agency.