How Chipotle’s Boorito Became a Halloween Marketing Masterclass
Chipotle’s Boorito is a gem worth unpacking. What began as a fun fast-food gimmick has become a masterclass in evolving promotions, fan culture, and blending …
Seasonal
What Huck Santa’s Job Hunt Can Teach Us About Seasonal Branding & Campaign Timing
What if Santa Claus flipped his résumé and applied for jobs? That’s exactly the playful twist SEEK and Droga5 ANZ have brought to life in …
Cracking the Code: An Analysis of Cadbury’s Giant Creme Egg PR Stunt
The Easter season is a critical battleground for confectionery brands, demanding standout campaigns to capture consumer attention and drive sales. For a heritage brand like …
Flourish in Abundance and Prosperity: Eu Yan Sang’s “An Abundant New Year”
As we embark on the Chinese New Year, the year of the snake, it’s a time for businesses to set goals, plan strategies, and launch …
The Heartwarming Power of “A Tiny Love Story”: Migros’ 2024 Christmas Campaign
The holiday season is a time for heartwarming stories, festive cheer, and, of course, compelling advertising. Brands across the globe pull out all the stops …
Martha Stewart and Liquid Death’s ‘Dismembered Moments’: Crafting Halloween Horror with a Twist
In the world of advertising, Halloween is a battleground for brands looking to push the envelope. But in 2022, one collaboration cut through the noise—quite …
Jack in the Box’s ‘Feeding Time’: How to Turn Tacos Into Horror
In an age where fast food chains are fighting for visibility, Jack in the Box’s “Feeding Time” campaign slashes through the clutter with a daring …
Royal Treatment for King’s Day: How Subway Sailed to Success in Amsterdam
King’s Day is a national holiday in the Netherlands (27th of April), celebrated on the birthday of the king. It’s a day of vibrant celebrations, …
Pride Month Gets Messy: Deconstructing the Postmates “Bottom-Friendly” Menu Campaign
Pride Month is a time for celebrating LGBTQ+ identities and communities. It’s a chance to raise awareness, promote inclusivity, and showcase brands that support these …
Chocolate Is Better Than Animal Welfare Law: A Critical Analysis of Switzerland’s Animal Welfare Law
In the world of advertising, campaigns have the power to provoke thought, challenge norms, and inspire change. One such campaign, crafted by the agency “Ruf …