When Your Slogan Goes Viral: How Jet2 Turned a Meme into Marketing Gold
If someone had told you five years ago that a straightforward holiday jingle would become the unofficial anthem of TikTok, you might’ve laughed them off. …
TikTok
Chocolate Like Nobody’s Watching: Toblerone’s Bold Pivot Toward Playful Authenticity
In the world of confectionery marketing, where glossy visuals and polished storytelling reign supreme, one chocolate brand has decided to zig where others zag. Toblerone, …
TikTok’s “Sparks Good” Campaign: A Strategic Move Amidst Uncertainty and Opportunity for Advertisers
The digital advertising landscape is constantly evolving, with new platforms emerging and existing ones adapting to changing user behavior and regulatory scrutiny. One platform that …