The Best-Kept Secret in Advertising: How KLM and Heineken Turned King’s Day Into a Global Campaign
Nobody outside the Netherlands knew what King’s Day was. That was the insight — and the opportunity. In 2014, KLM Royal Dutch Airlines and Heineken …
Koningsdag
Royal Treatment for King’s Day: How Subway Sailed to Success in Amsterdam
King’s Day is a national holiday in the Netherlands (27th of April), celebrated on the birthday of the king. It’s a day of vibrant celebrations, …