Lurpak Didn’t Sell Butter. It Sold the Act of Cooking.
There’s a Lurpak ad from 2013 where a voice intones over close-up shots of eggs cracking, dough being punched, and butter melting in a hot …
food & beverage
Ba Da Ba Ba Baa: How McDonald’s “I’m Lovin’ It” Became the World’s Most Recognised Jingle
In the autumn of 2003, McDonald’s was in trouble. The company had just recorded its first-ever quarterly financial loss, fast food was increasingly under attack …
Why Not Both? How a 2006 Australian Taco Ad Became the Internet’s Ultimate Conflict-Solver
In the pantheon of advertising, most commercials are lucky to survive a six-week flight before being relegated to the dusty archives of YouTube. But every …
Albert Heijn’s “Lekker Weekend” Campaign: A Masterclass in Modern Advertising
Albert Heijn, a Dutch supermarket giant, has consistently demonstrated its prowess in crafting impactful and memorable advertising campaigns. Their recent “Lekker Weekend” summer campaign stands …