When Culture, Performance & Storytelling Collide — The Marketing Playbook Behind NikeSKIMS
When two powerhouse brands like Nike and Skims join forces, the expectations are high. But in the case of NikeSKIMS, the ambition goes beyond hype. …
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When Tradition Meets Tech: How Coca-Cola Reimagined the Festive Moment (or not?!)
Every year when December draws near, one image brings a swell of nostalgia: crimson trucks lighting up winter roads, the jingle “Holidays Are Coming,” and …
The Soul in the Machine: Why OpenAI is Betting on Human Craft
For the last couple of years, artificial intelligence has been discussed in extremes. It is either the harbinger of a productivity utopia or the thief …
The Clooney Effect: How Nespresso’s ‘What Else?’ Rewrote the Rules of Celebrity Branding
In the fickle world of advertising, most celebrity endorsements have the shelf life of an open bag of pre-ground coffee. They’re flashy, they’re expensive, and …
Why Woodie’s “Mrs. Higgins” Wins Christmas — and What It Teaches Advertisers
Each December, brands go head-to-head to win hearts with Christmas ads. But as this year’s research from RED C makes clear, winning Christmas isn’t just …
Intermarché’s “Unloved” Went Viral Without AI — and It’s a Blueprint for Brand-Building Christmas Ads
Every holiday season, brands chase the same elusive prize: a Christmas ad that escapes the media plan and becomes culture. In 2025, a French supermarket …
When Flying Means Feeling at Home — How SWISS Turns Christmas into a Cultural Hug with “LXmas dalla Nonna”
As the December chill settles across Europe and festive lights begin frosting shop windows, SWISS invites travellers to look beyond departures and arrivals — with …
How Tourism New Zealand’s “Find Your 100%” Campaign Reinvents a Legacy Brand for the Modern Traveller
In an era when destination marketing must juggle authenticity, sustainability and deep emotional connection, the latest iteration of Tourism New Zealand’s long-running “100% Pure New …
What Makes John Lewis’ “Where Love Lives” a Masterclass in Seasonal Advertising
Every November for nearly two decades, John Lewis has delivered Christmas adverts that set the tone for the festive season. With 2025’s “Where Love Lives”, …
Wannabe a Christmas Shopper? Revisiting the Spice Girls’ Tesco Festive Flashback
Christmas advertisements hold a unique and cherished place in popular culture. Every year, brands vie for attention, hoping to create that one memorable commercial that …