How “Come Hug It Out” Shows the Power of Emotional Honesty in Tourism Advertising
Imagine you’re a marketer sitting in Sherbrooke, Quebec. You look south toward New England and up toward the rest of the United States. You see …
Travel
When Your Slogan Goes Viral: How Jet2 Turned a Meme into Marketing Gold
If someone had told you five years ago that a straightforward holiday jingle would become the unofficial anthem of TikTok, you might’ve laughed them off. …
Uber’s ‘You’re Almost There’ Campaign is a Masterclass in Emotional Out-of-Home
There are few moments more universally human than arriving at the airport after a long journey. You’ve endured cramped airplane seats, sluggish passport control, and …
Visit Oslo’s “Is It Even a City?”: A Masterclass in Reverse Tourism Marketing
In a digital landscape saturated with glossy travel ads showcasing sun-drenched beaches and bustling cityscapes, Visit Oslo’s latest campaign, “Is It Even a City?”, takes …
Deutsche Bahn: Taking a Train Instead of a Plane
A Data-Driven Approach to Emotional Storytelling The advertising industry is constantly evolving, and with the rise of social media and big data, it’s more important …
Finding Calm in the Chaos: A Deep Dive into British Airways’ Club World OOH Campaign
In today’s fast-paced world, finding moments of peace and quiet can feel like a luxury. British Airways, renowned for its premium travel experiences, has tapped …
Seamless Journeys with «SWISS all the way» – How Airlines Are Evolving Post-Pandemic
In an age where convenience is king, air travel has taken a leap forward, embracing digitalization and an enhanced customer experience. With airlines competing on …
Thinking Twice About Beach Inflatables: How Your Holiday Choices Can Make a Difference
Summer is here, and for many of us, that means dreaming of sunny beaches and refreshing dips in the ocean. But what about the beach …
A Journey Through Decades: Exploring Qantas’ Enduring “I Still Call Australia Home” Campaign
The “I Still Call Australia Home” campaign is more than just a catchy jingle; it’s a cornerstone of Qantas’ branding, a cultural touchstone, and a …
Helvetic Tours Floats to New Heights: The Creative Campaign Turning Floaties into Advertising Stars
In the competitive world of travel and tourism, standing out requires creativity, innovation, and a touch of whimsy. Helvetic Tours, a subsidiary of the renowned …