The Rise of the Digital Tinkers: Why Munz is Betting on AI for Brand Longevity
In the hyper-competitive world of Swiss chocolate, standing out is a monumental task. When your product is competing against centuries of tradition and global giants, …
Food & Drink
Love at First Bite: How Pringles and Sabrina Carpenter Won Super Bowl LX with “Unhinged” Romance
For Super Bowl 2026, Pringles decided to get weird. Specifically, “building-a-boyfriend-out-of-dehydrated-potato-slices” weird. The campaign, titled “Pringleleo,” starring global pop sensation Sabrina Carpenter, wasn’t just a …
Pepsi’s Super Bowl 2026 — How the Cola Challenger Staked Its Claim on America’s Biggest Ad Stage
Every year, Super Bowl advertising delivers spectacle, but Pepsi’s 2026 play is more than spectacle — it’s strategy. With a savvy mix of nostalgia, taste-test …
McDonald’s Singapore’s “Prosperity Pals” show how plushies became serious loyalty marketing
Every Lunar New Year, brands flood feeds with the usual suspects: red-and-gold visuals, auspicious puns, limited-time bundles, and a race to be the snack you …
Live for Now: The Pepsi Ad That Became an Advertising Case Study
In the vast history of advertising, some campaigns are quietly successful—perhaps witty, memorable, or effective—and others become cautionary tales whispered in boardrooms for years. Pepsi’s …
The Clooney Effect: How Nespresso’s ‘What Else?’ Rewrote the Rules of Celebrity Branding
In the fickle world of advertising, most celebrity endorsements have the shelf life of an open bag of pre-ground coffee. They’re flashy, they’re expensive, and …
Intermarché’s “Unloved” Went Viral Without AI — and It’s a Blueprint for Brand-Building Christmas Ads
Every holiday season, brands chase the same elusive prize: a Christmas ad that escapes the media plan and becomes culture. In 2025, a French supermarket …
How Chipotle’s Boorito Became a Halloween Marketing Masterclass
Chipotle’s Boorito is a gem worth unpacking. What began as a fun fast-food gimmick has become a masterclass in evolving promotions, fan culture, and blending …
How Cailler “Unwrapped a Smile”—Reviving Tradition with a Fresh Twist
This autumn (2025), Cailler—the heart and soul of Swiss chocolate—embarked on a bold, joy-infused relaunch that’s equal parts nostalgia and innovation. Nestlé Switzerland leveraged the …
When Rock Legends and Shock Marketing Collide: The Liquid Death Ozzy DNA Story
Liquid Death’s Ozzy Osbourne DNA stunt took shock marketing to wild and hilarious new extremes in 2025 by selling a limited run of iced tea …