LEGO Didn’t Sell Bricks. It Sold a Feeling About the Future.
In 2019, LEGO launched its first global brand campaign in 30 years. The film — a live-action adventure set in a painted-up Chilean city, starring …
Lego
LEGO’s “Everyone Is Awesome”: How a Rainbow Set Became a Masterpiece of Inclusive Advertising
Discover how LEGO’s “Everyone Is Awesome” campaign became a global celebration of inclusivity, transforming the toy world and setting a new gold standard in purpose-driven marketing.