How Chipotle’s Boorito Became a Halloween Marketing Masterclass
Chipotle’s Boorito is a gem worth unpacking. What began as a fun fast-food gimmick has become a masterclass in evolving promotions, fan culture, and blending …
fast food
The Return of the Burger Bombshell – Carl’s Jr., Nostalgia, and the New Rules of Sex Appeal
In 2005, Carl’s Jr. made waves—and raised eyebrows—with an unforgettable commercial: Paris Hilton, dripping in suds, washing a Bentley in a black swimsuit while biting …
Burger King’s “Million Dollar Whopper”: How AI, Flavor, and Big Cash Reignited Fast Food Creativity
When it comes to breaking boundaries in the fast food world, Burger King has often led the charge in creative marketing. But in 2024, they …
McDonald’s Spain Brings Friends Fans a Nostalgic Treat for the 30th Anniversary: The Adult Happy Meal
Nostalgia sells—and McDonald’s Spain knows it well. In celebration of the 30th anniversary of Friends, McDonald’s has tapped into one of the most beloved TV …
Jack in the Box’s ‘Feeding Time’: How to Turn Tacos Into Horror
In an age where fast food chains are fighting for visibility, Jack in the Box’s “Feeding Time” campaign slashes through the clutter with a daring …
McDonald’s Epic ‘As Featured In’ Campaign: A Nod to Iconic Pop Culture Moments
McDonald’s, the fast-food giant renowned for its innovative marketing campaigns, has unveiled its latest endeavor, the ‘As Featured In’ campaign. Covering over 100 markets, this …