Coca-Cola’s Embrace of Unity at Paris 2024 Olympics: A Symbolic Campaign
Coca-Cola’s latest campaign for the Paris 2024 Olympics, titled “It’s Magic When the World Comes Together,” is a celebration of unity, inclusivity, and the power …
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Coca-Cola’s Crushed Logo Campaign: A Creative Push for Global Recycling
In the world of advertising, innovation and creativity often go hand-in-hand with brand messaging and social responsibility. Coca-Cola’s latest campaign, which features their iconic logo …
Coca-Cola’s ‘Share a Coke’: A Personalized Mexican Twist on a Global Classic
When it comes to advertising campaigns that have left an indelible mark in the minds of consumers worldwide, Coca-Cola has consistently set the bar high. …
Personalization that Pops: Inside Coca-Cola’s ‘Share a Coke’ Phenomenon
In 2011, Coca-Cola decided to switch things up and create a marketing campaign that would change the game. The result was ‘Share a Coke,’ a personalized marketing campaign that would go on to become a global phenomenon.
When Pepsi dressed up as Coca-Cola for Halloween
Halloween is here, and Pepsi made the most of it. 2013 the drinks giant issued an ad showing a can of Pepsi dressed in shiny …