What Makes John Lewis’ “Where Love Lives” a Masterclass in Seasonal Advertising
Every November for nearly two decades, John Lewis has delivered Christmas adverts that set the tone for the festive season. With 2025’s “Where Love Lives”, …
Seasonal
Wannabe a Christmas Shopper? Revisiting the Spice Girls’ Tesco Festive Flashback
Christmas advertisements hold a unique and cherished place in popular culture. Every year, brands vie for attention, hoping to create that one memorable commercial that …
Why the Migros “Wichtel Finn” Campaign is a Masterclass in Emotional, Multichannel Brand Storytelling
When a brand manages to weave authenticity, emotion and consistency into a story, the result is not just an advert but a cultural touchpoint. That’s …
The Bacardí Skeleton Bottle Campaign: Halloween 2025’s Deadly Delight
Bacardí’s limited-edition Skeleton Bottle campaign for Halloween 2025 didn’t just embrace the spooky season—it became a case study for how beverage brands can make seasonal …
How Chipotle’s Boorito Became a Halloween Marketing Masterclass
Chipotle’s Boorito is a gem worth unpacking. What began as a fun fast-food gimmick has become a masterclass in evolving promotions, fan culture, and blending …
What Huck Santa’s Job Hunt Can Teach Us About Seasonal Branding & Campaign Timing
What if Santa Claus flipped his résumé and applied for jobs? That’s exactly the playful twist SEEK and Droga5 ANZ have brought to life in …
Cracking the Code: An Analysis of Cadbury’s Giant Creme Egg PR Stunt
The Easter season is a critical battleground for confectionery brands, demanding standout campaigns to capture consumer attention and drive sales. For a heritage brand like …
Flourish in Abundance and Prosperity: Eu Yan Sang’s “An Abundant New Year”
As we embark on the Chinese New Year, the year of the snake, it’s a time for businesses to set goals, plan strategies, and launch …
The Heartwarming Power of “A Tiny Love Story”: Migros’ 2024 Christmas Campaign
The holiday season is a time for heartwarming stories, festive cheer, and, of course, compelling advertising. Brands across the globe pull out all the stops …
Martha Stewart and Liquid Death’s ‘Dismembered Moments’: Crafting Halloween Horror with a Twist
In the world of advertising, Halloween is a battleground for brands looking to push the envelope. But in 2022, one collaboration cut through the noise—quite …