Darkness Into Light: What 13 Years of Sponsorship and a Sunrise Did for Electric Ireland
Every year, at 4:15 in the morning in early May, more than 100,000 people across Ireland and twelve countries around the world walk into the …
social cause
The Ad That Terrified a Nation: The Inside Story of Australia’s “Grim Reaper” Campaign
In the world of advertising, we often talk about “cutting through the noise.” But in April 1987, one Australian campaign didn’t just cut through the …
The Hitchcockian Pivot: How the French Red Cross Mastered the “Architecture of Proximity” in 2021
In the world of advertising, some brands have it easy. They sell soda, sneakers, or smartphones—products that people actually want to buy. But what happens …
Bleed for Your Club: How Norway’s “Blood League” Turned Football Rivalry into a Life-Saving Campaign
The creative agency Morgenstern AS (Oslo) was brought in to find a new entry point. Their starting observation was cultural rather than demographic: Norwegian football …
Inside the Clever Marketing of Australia’s ‘Beforeplay’ Sexual Health Campaign
In an era where information is at our fingertips, sexual health remains a topic shrouded in stigma and misinformation. Recognizing this, the Australian Government has …
Redefining Consent: How the HandsAway Campaign Challenges Societal Norms
In a world where misconceptions about consent continue to pervade societal norms, the HandsAway campaign, created by TBWA\Paris, stands as a bold and necessary initiative …
Love Life: Embrace Pleasure, Prioritize Protection
Love and sex are two important aspects of human life. However, it is important to be aware of the risks associated with sex, such as …
Unveiling the Illusion: Save the Children’s Powerful Campaign to Combat Child Hunger
In a world where millions of children face the harsh reality of hunger, Save the Children has teamed up with Publicis Zurich to launch a …