The Rise of the Digital Tinkers: Why Munz is Betting on AI for Brand Longevity
In the hyper-competitive world of Swiss chocolate, standing out is a monumental task. When your product is competing against centuries of tradition and global giants, …
Schokolade
How Cailler “Unwrapped a Smile”—Reviving Tradition with a Fresh Twist
This autumn (2025), Cailler—the heart and soul of Swiss chocolate—embarked on a bold, joy-infused relaunch that’s equal parts nostalgia and innovation. Nestlé Switzerland leveraged the …