How IKEA Mastered the “Pratfall Effect”: A Deep Dive into the “Ih, Ké, Ah!” Campaign
In the world of global branding, “consistency” is usually the golden rule. Guard your logo, protect your color palette, and for heaven’s sake, make sure …
furniture
Micasa’s Dreamy Campaign: How Emotional Storytelling Inspires Today’s Furniture Shopper
In an industry traditionally dominated by product specs, discounts, and catalog shots, Swiss home furnishing brand Micasa has taken a bold, emotional leap. Their latest …
Decoding IKEA’s “Like a VIP” Campaign: A Masterclass in Language-Centric Advertising
In the ever-evolving landscape of marketing, IKEA has consistently stood out for its innovative and consumer-centric campaigns. Their latest offering, the “Like a VIP” campaign, …