The Swiss Post has announced a rebranding campaign to mark its 175th anniversary in 2024. The new branding will focus on tradition and simplicity, with a single logo replacing the multiple versions currently in use across the country.
In 2015, Norwegian Airlines launched a clever advertising campaign called «Flag of Flag». The ad features the flag of Norway, with various rectangular boxes highlighting details that resemble other countries’ flags.
Netflix released the second season of Georgina Rodríguez’s reality show this spring, and the marketing machinery is already in motion. The platform has enlisted David Madrid as its creative agency.
The Zurich Transport Network (ZVV) has recently launched a new advertising campaign with a new slogan and visual identity to symbolize the core idea of public transportation. The new visual identity reflects the diversity and vibrancy of the ZVV network, while the new slogan «Gemeinsam vorwärts» (Moving forward together) emphasizes the benefits of public transportation for the community and the environment.
The world of advertising is constantly evolving, with new ideas and concepts being introduced all the time. However, there are some campaigns that stand the test of time, and continue to resonate with audiences long after they were first released. One such campaign is the ‘True Colours’ campaign for art supplies brand Faber-Castell, which was created by German ad agency Serviceplan back in 2010.
Switzerland Tourism has launched a new global campaign to promote the «Grand Train Tour of Switzerland». The campaign features former tennis star Roger Federer and US comedian Trevor Noah in a humorous ad where they accidentally board the wrong train. The campaign was created by Wirz, the same agency responsible for the successful campaigns of the past two years.
Misenso, a start-up by Migros, has launched a new advertising campaign for its optical and hearing aid store. Misenso aims to disrupt the optical and hearing aid market by offering affordable designer eyewear, high-quality hearing aids, and exceptional customer service directly in Migros stores throughout Switzerland.
The «Think different» campaign was a game-changer for Apple. Created in 1997 by the Los Angeles office of advertising agency TBWA\Chiat\Day, the campaign celebrated creativity, innovation, and individuality. It helped rebrand the company and change its destiny, and it’s still remembered by Apple fans today.
The biggest night of advertising is upon us: Super Bowl 2023. The kickoff between the Kansas City Chiefs and the Philadelphia Eagles marks the start of this year’s Super Bowl and will take place on Sunday, February 12th in the State Farm Stadium, Glendale, Arizona.
In 1996, PepsiCo launched a scheme in which customers could save Pepsi labels and redeem them against Pepsi-branded merchandise. The accompanying commercial “joked” that anyone …
