Marriott Bonvoy Shows That Loyalty Doesn’t Have to Be Complicated
Loyalty programs have a reputation problem. Too often, they feel like spreadsheets disguised as perks – points that expire, tiers that confuse, and benefits that …
Travel
When Flying Means Feeling at Home — How SWISS Turns Christmas into a Cultural Hug with “LXmas dalla Nonna”
As the December chill settles across Europe and festive lights begin frosting shop windows, SWISS invites travellers to look beyond departures and arrivals — with …
How Tourism New Zealand’s “Find Your 100%” Campaign Reinvents a Legacy Brand for the Modern Traveller
In an era when destination marketing must juggle authenticity, sustainability and deep emotional connection, the latest iteration of Tourism New Zealand’s long-running “100% Pure New …
How “Come Hug It Out” Shows the Power of Emotional Honesty in Tourism Advertising
Imagine you’re a marketer sitting in Sherbrooke, Quebec. You look south toward New England and up toward the rest of the United States. You see …
When Your Slogan Goes Viral: How Jet2 Turned a Meme into Marketing Gold
If someone had told you five years ago that a straightforward holiday jingle would become the unofficial anthem of TikTok, you might’ve laughed them off. …
Uber’s ‘You’re Almost There’ Campaign is a Masterclass in Emotional Out-of-Home
There are few moments more universally human than arriving at the airport after a long journey. You’ve endured cramped airplane seats, sluggish passport control, and …
Visit Oslo’s “Is It Even a City?”: A Masterclass in Reverse Tourism Marketing
In a digital landscape saturated with glossy travel ads showcasing sun-drenched beaches and bustling cityscapes, Visit Oslo’s latest campaign, “Is It Even a City?”, takes …
Deutsche Bahn: Taking a Train Instead of a Plane
A Data-Driven Approach to Emotional Storytelling The advertising industry is constantly evolving, and with the rise of social media and big data, it’s more important …
Finding Calm in the Chaos: A Deep Dive into British Airways’ Club World OOH Campaign
In today’s fast-paced world, finding moments of peace and quiet can feel like a luxury. British Airways, renowned for its premium travel experiences, has tapped …
Seamless Journeys with «SWISS all the way» – How Airlines Are Evolving Post-Pandemic
In an age where convenience is king, air travel has taken a leap forward, embracing digitalization and an enhanced customer experience. With airlines competing on …