Lurpak Didn’t Sell Butter. It Sold the Act of Cooking.
There’s a Lurpak ad from 2013 where a voice intones over close-up shots of eggs cracking, dough being punched, and butter melting in a hot …
top performing campaigns in branding and advertising
There’s a Lurpak ad from 2013 where a voice intones over close-up shots of eggs cracking, dough being punched, and butter melting in a hot …