The Easter Egg Hunt, Taken Global: Cadbury’s “The Worldwide Hide”
The Easter egg hunt is one of the oldest participatory traditions in the seasonal calendar. It is tactile, local, and entirely analogue. In 2021, Cadbury …
Cadbury
Cracking the Code: An Analysis of Cadbury’s Giant Creme Egg PR Stunt
The Easter season is a critical battleground for confectionery brands, demanding standout campaigns to capture consumer attention and drive sales. For a heritage brand like …