Vaseline: Let the Internet Write the Brief
In March 2025, Vaseline’s marketing team did something that most brand managers would find professionally terrifying: they handed the creative brief to TikTok. Not literally. …
Unilever
The Mirror and the Market: How Dove’s “Real Beauty” Campaign Changed Advertising Forever
In 2004, Unilever’s Dove brand commissioned a global study. The results were startling. Only 2% of women around the world described themselves as beautiful. The …