Darkness Into Light: What 13 Years of Sponsorship and a Sunrise Did for Electric Ireland
Every year, at 4:15 in the morning in early May, more than 100,000 people across Ireland and twelve countries around the world walk into the …
Ireland
Why Woodie’s “Mrs. Higgins” Wins Christmas — and What It Teaches Advertisers
Each December, brands go head-to-head to win hearts with Christmas ads. But as this year’s research from RED C makes clear, winning Christmas isn’t just …
The Irish Wind Energy Association’s «The Power to Power Ourselves»: A Powerful Case for Renewable Energy
Harnessing the Power of Sustainable Advertising In an era where climate change is a pressing global concern, advertising campaigns play a significant role in influencing …