Swissquote’s summer 2025 campaign is bold in more ways than one. With a woman riding a bull through urban landscapes, the firm signals it’s not just about trading or banking—it’s about empowerment, disruption, and reimagining what finance looks like today.
At its heart, the campaign invites everyone to “take your finances by the horns.” That metaphor is carefully chosen. The bull, traditionally associated with Wall Street, financial might, volatility, and male dominance, is being reclaimed here. It’s no longer about elite traders—it’s about each individual investor, regardless of gender or prior experience.
What makes this execution smart is how it blends spectacle with sincerity. The imagery is arresting and theatrical, a visual hook that demands attention. But it’s grounded in a genuine message: democratizing finance. By riding the bull, the campaign implies control, courage, and audacity—traits not usually associated with the cautious, buttoned-up world of banking branding.
Another stroke of brilliance is Swissquote’s alignment with UEFA Women’s Euro 2025. This isn’t a superficial tie-in—it amplifies the campaign’s core message of gender inclusivity. Sponsoring a major women’s sports event signals that Swissquote’s commitment to women isn’t just in their messaging—it’s in their investments too.
In terms of media strategy, the campaign covers an omnichannel sweep: traditional TV, outdoor (DOOH), posters, and digital formats. That breadth ensures the visuals reach both mass and niche audiences. For a fintech brand, which often leans heavily on digital channels, this is a reminder: having real-world presence (in the cityscape, in everyday life) reinforces legitimacy and memorability.


From an advertising perspective, this campaign ticks many boxes:
- Strong visual metaphor – The bull ride is not ambiguous. It’s a storytelling vessel: power, control, audacity.
- Cultural subversion – Reclaiming a traditionally “male” symbol and pairing it with female representation flips expectations.
- Brand coherence – “Take your finances by the horns” aligns with Swissquote’s positioning as digitally native but inclusive.
- Media ambition – Deploying across TV, DOOH, print, online: the integration builds presence and consistency.
- Emotional resonance – Beyond features or rates, this campaign sells aspiration: confidence, agency, financial self-determination.
For niche advertisers or fintech brands watching closely, Swissquote’s move offers lessons. Audiences crave narratives, not just product promises. A campaign that blends visual flair with authentic positioning can cut through financial noise. And when you tie your campaign to real commitments—like supporting women’s sports—you anchor your storytelling in reality.
In sum, Swissquote isn’t just advertising a product. It’s advertising a belief: that finance is for everyone, and that we’re all capable of riding our own bull.