top performing campaigns in branding and advertising
British Airways: reasons people travel

British Airways: reasons people travel

British Airways returns with another round of simple, exuberant out-of-home copy that hits just the right note. Although it’s not quite as effective without the visual of the plane soaring through the sky, the copy provides enough information to make the full visual even stronger.

The inspiration for this campaign work comes from the travel forms you fill out when you reach a new destination, asking if you’re traveling for business or leisure. But what if instead of two options, you had a third? Working with British Airways, Uncommon says it made an impressive 500 unique print, digital and OOH executions for this campaign.

Find some more examples below.

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