Tom Daley Takes the Plunge: A Deep Dive into Malibu’s Risky Marketing Strategy
Malibu Rum has made waves with its recent campaign featuring Olympic diving champion Tom Daley. The “Don’t Drink and Dive” message is undoubtedly crucial, but …
UK
Thinking Twice About Beach Inflatables: How Your Holiday Choices Can Make a Difference
Summer is here, and for many of us, that means dreaming of sunny beaches and refreshing dips in the ocean. But what about the beach …
50 Years of the VW Golf: A Look Back and a Celebration
The Volkswagen Golf is a true automotive icon. It’s a car that has captured the hearts of drivers for generations, and it’s no surprise that …
Kicking Off Awareness: The British Heart Foundation’s Striking Football Murals Campaign
Heart disease is often mischaracterized as an ailment that primarily affects the elderly. However, the British Heart Foundation (BHF) has launched a poignant and powerful …
Powering a Proud City: The Impactful ‘People Make Glasgow’ Campaign
Prepare to embark on a journey through the vibrant streets of Glasgow, where a dynamic and impactful advertising campaign has ignited the spirit of an …
Barbie Goes Bold: Celebrating an Icon with Heinz Barbie-Cue Sauce
Pink. Plastic. Powerful. Barbie, the quintessential doll, has captured hearts and imaginations for over 65 years. Now, in a collaboration that’s as unexpected as it …
The Power of Emotion in Advertising: How P&G’s “Thank You, Mom” Campaign Won Hearts and Minds
Sometimes, the most effective campaigns are the ones that tap into something fundamental: human emotion. Procter & Gamble’s (P&G) “Thank You, Mom” campaign, which launched …
Knorr’s Bouillon Bag: A Fashionable Faux Pas or a Brilliant Branding Move?
In the ever-evolving world of fashion, brands are constantly looking for new and innovative ways to capture the attention of consumers. Some attempts are met …
Embracing the Chill: KitKat’s ‘Take a Brrr’ Outdoor Campaign
In the world of advertising, where creativity often battles against time constraints, KitKat has once again proven its prowess with a swift and engaging out-of-home …
Breaking the Bias: CPB London’s Imagine Campaign Challenges Gender Stereotypes from a Young Age
In a world where equality reigns supreme, advertising agency CPB London took a bold step to address deeply entrenched gender stereotypes with their groundbreaking poster …