Galaxus: A Playful Twist on Election Advertising and Branding
In the lead-up to the Swiss federal elections, the Swiss online retailer Galaxus has taken a bold step by launching its own election campaign. What …
In the lead-up to the Swiss federal elections, the Swiss online retailer Galaxus has taken a bold step by launching its own election campaign. What …
In the fast-paced world of advertising and branding, it takes more than just a pretty face to stand out. It requires a powerful combination of …
Explore the enduring allure of the iconic Got Milk? advertising campaign. From its clever celebrity endorsements to memorable taglines, this blog post investigates why this mustached question captivates audiences even years later.
In the 1950s, a new icon emerged in the world of cigarette marketing – the Marlboro Man. This rugged cowboy became synonymous with the Marlboro …
August 1st marks a special occasion for Switzerland as it celebrates its heritage and paves the way for the future generations. In line with this …
Volkswagen’s ‘Think Small’ campaign was a game-changer for the automotive industry. Learn about its origins, impact, and lasting legacy in our beginner’s guide.
In the 1980s, Brooke Shields, a rising star in the entertainment industry, found herself at the center of a media firestorm when she appeared in …
In 2015, Norwegian Airlines launched a clever advertising campaign called «Flag of Flag». The ad features the flag of Norway, with various rectangular boxes highlighting details that resemble other countries’ flags.
The Zurich Transport Network (ZVV) has recently launched a new advertising campaign with a new slogan and visual identity to symbolize the core idea of public transportation. The new visual identity reflects the diversity and vibrancy of the ZVV network, while the new slogan «Gemeinsam vorwärts» (Moving forward together) emphasizes the benefits of public transportation for the community and the environment.
The world of advertising is constantly evolving, with new ideas and concepts being introduced all the time. However, there are some campaigns that stand the test of time, and continue to resonate with audiences long after they were first released. One such campaign is the ‘True Colours’ campaign for art supplies brand Faber-Castell, which was created by German ad agency Serviceplan back in 2010.