The Secret Sauce to Froneri’s Extrême Cone’s Viral Ad Campaign
Ice cream might seem like a simple summertime treat, but Froneri, a global ice cream company, is proving that it can be so much more. …
Food & Drink
Æ-ffordable and Creative: Rema 1000’s ‘Æ’ Campaign Shakes Up Norwegian Grocery Shopping
How an Advertising Campaign Revolutionized the Way Norwegians Shop Introduction: In today’s competitive market, advertising campaigns play a crucial role in capturing consumers’ attention and …
Barbie Goes Bold: Celebrating an Icon with Heinz Barbie-Cue Sauce
Pink. Plastic. Powerful. Barbie, the quintessential doll, has captured hearts and imaginations for over 65 years. Now, in a collaboration that’s as unexpected as it …
Royal Treatment for King’s Day: How Subway Sailed to Success in Amsterdam
King’s Day is a national holiday in the Netherlands (27th of April), celebrated on the birthday of the king. It’s a day of vibrant celebrations, …
Pride Month Gets Messy: Deconstructing the Postmates “Bottom-Friendly” Menu Campaign
Pride Month is a time for celebrating LGBTQ+ identities and communities. It’s a chance to raise awareness, promote inclusivity, and showcase brands that support these …
The Sweet Story of the Chupa Chups Logo: How a Lollipop Became a Pop Culture Icon
The Chupa Chups logo is one of the most recognizable candy logos in the world. Its simple yet iconic design has become synonymous with childhood …
Beyond Nostalgia: Lessons from Coca-Cola’s “I’d Like to Teach the World to Sing”
In the annals of advertising history, few campaigns have captured the hearts and minds of consumers quite like Coca-Cola’s “I’d Like to Teach the World …
Knorr’s Bouillon Bag: A Fashionable Faux Pas or a Brilliant Branding Move?
In the ever-evolving world of fashion, brands are constantly looking for new and innovative ways to capture the attention of consumers. Some attempts are met …
The Moldy Whopper: A Case Study in Advertising Effectiveness
In the annals of advertising history, few campaigns have been as divisive and memorable as Burger King’s 2020 “Moldy Whopper” campaign. The ad, which featured …
Tropicana’s Squeeze: A Citrusy Stand Against Artificial Intelligence
In the ever-evolving landscape of advertising, brands are constantly seeking innovative ways to capture consumer attention and create buzz. Tropicana, renowned for its orange juice, …