Notion, a collaborative workspace platform, recently won at The Drum Awards for Out of Home 2022 in the International Global Campaign category for its first international brand campaign.
The goal of Notion’s campaign was to increase brand awareness in several key markets and build familiarity among business decision makers. The plan was to use a mix of out-of-home advertising, social media, influencer marketing, podcasts, and TV ads.
For its campaign, Notion used real-life stories from its dedicated user community as inspiration. The brand unveiled the new campaign theme across its website, advertising, social media, TV, and experiential pop-ups in various cities. They also launched billboard ads in eight cities. The campaign used three unique stories with characters based on real Notion users and aimed to promote the idea of making time and space to do what’s most important. The campaign targeted startups, digitally-native tech companies, and B2B companies, and was aimed at self-motivated young professionals.
Notion’s campaign included digital and print OOH ads in multiple cities, as well as subway station dominations, hand-painted murals, and other advertisements. The campaign reached over 1.5 billion impressions and generated over 56,000 reel views and over 6,000 likes on social media. It won at The Drum Awards for Out of Home 2022 in the International Global Campaign category.