Uber’s ‘You’re Almost There’ Campaign is a Masterclass in Emotional Out-of-Home
There are few moments more universally human than arriving at the airport after a long journey. You’ve endured cramped airplane seats, sluggish passport control, and …
Hilary Duff, “That’s So Gay,” and One of Advertising’s Boldest Anti-Bullying Moves
Long before rainbow logos and corporate pride activations flooded the summer marketing landscape, one anti-bullying campaign stood out for being sharp, unexpected, and genuinely culture-shifting. …
Evolution Over Revolution: How Ovomaltine Mastered Long-Term Brand Building for Gen Z
The Siren Song of Revolution vs. The Steady Hand of Evolution In the dynamic landscape of modern marketing, the pressure to innovate often translates into …
Levi’s Pride 2023: More Than a Campaign—A Call to Truly Show Up
In the crowded landscape of Pride Month marketing, it’s easy for brands to get lost in a swirl of rainbow-colored merchandise, hashtags, and fleeting campaigns. …
Chocolate Like Nobody’s Watching: Toblerone’s Bold Pivot Toward Playful Authenticity
In the world of confectionery marketing, where glossy visuals and polished storytelling reign supreme, one chocolate brand has decided to zig where others zag. Toblerone, …
Game-Changer in Prime Time: How Novartis Used the Super Bowl to Launch a Movement Around Breast Cancer Awareness
The Super Bowl might be best known for touchdowns and tailgate snacks, but in 2025, it became the unlikely launchpad for a groundbreaking health awareness …
The North Face and the “Summer of Pride”: When Advertising Steps Into the Wild
In the ever-evolving terrain of brand activism, few companies have been as bold in embracing inclusivity as The North Face. In 2023, the outdoor apparel …
Micasa’s Dreamy Campaign: How Emotional Storytelling Inspires Today’s Furniture Shopper
In an industry traditionally dominated by product specs, discounts, and catalog shots, Swiss home furnishing brand Micasa has taken a bold, emotional leap. Their latest …
Animating a Century: How ROOF Studio Brought The New Yorker’s 100-Year Legacy to Life
In April 2025, The New Yorker celebrated a milestone few publications reach: its centennial. To mark the occasion, the venerable magazine turned to animation—yes, animation—as …
Visit Oslo’s “Is It Even a City?”: A Masterclass in Reverse Tourism Marketing
In a digital landscape saturated with glossy travel ads showcasing sun-drenched beaches and bustling cityscapes, Visit Oslo’s latest campaign, “Is It Even a City?”, takes …